The commercials, which … The ads also serve to introduce a new Reese's Overload Waffle Cone. Discover announcements from companies in your industry. The shift in tone reflects the incredible people, experience and food at SONIC and celebrates the everyday moments that happen in the car with friends and family, or by yourself. SONIC® Drive-In introduces today a new advertising campaign and brand identity. Starting Friday, February 28 at 12:00 p.m. Eastern Standard Time, guests can sign up at www.SONICSwagShop.com to be the first to receive a SONIC Swag Drop Box of carefully curated and exclusive SONIC-themed items. 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Inspire, which is run by private equity firm Roark Capital Group, has a strong track record around acquiring ailing fast food chains and driving growth through a combination of innovation, PR and marketing. She is an actress and writer, known for Step Brothers (2008), The Hangover (2009) and Walk of Shame (2014). I saw Sonic kid and immediately thought of sammyclassicsonicfan, who I'd much rather listen to . Posted by 2 days ago. It's a combination that no one else can offer.”. The ads also serve to introduce a new Reese's Overload Waffle Cone. To invite guests to show their friends and family THIS IS HOW WE SONIC, the brand is dropping a limited-edition number of seasonal swag boxes. save. —John Daniel, Albuquerque, N.M. Improv comedians T.J. Jagodowski and Peter Grosz have played the two quirky Sonic guys since 2002. After 8 Years of ‘2 Guys’ Ads, Sonic Moves in a New Direction With Mother LA. The swag box offers the brand a way to appeal to consumers by giving away exclusive items. Posted by 1 day ago. OKLAHOMA CITY--(BUSINESS WIRE)--SONIC® Drive-In introduces today a new advertising campaign and brand identity encouraging guests to embrace and personalize the brand’s good-natured and fun-loving culture with THIS IS HOW WE SONIC℠. Rachel.Shin@BCW-Global.com. To promote the new branding effort, Sonic has created limited-edition swag boxes featuring exclusive items. 124. While the app became a punching bag well before announcing plans to shutter, the news is still likely to disappoint marketers hungry for an ad-supported premium mobile video platform. SONIC Drive-In Puts Guests in the Driver’s Seat with New Advertising Campaign. The spots also showcase the highly craveable, one-of-a-kind menu items that SONIC is known for. Four months after George Floyd's death, the ongoing need for brands and agencies to ensure diversity in their organizations and campaigns was addressed by several panels during Advertising Week. Stupid commercial. Last year, the fast food giant ran a "Stranger Things" themed campaign and giveaway. Commercials. SONIC, founded in 1953, is the largest drive-in restaurant brand in the United States with more than 3,500 restaurants in 46 states. 52 comments. As it expands into categories in which it doesn't have experience or distribution, the confections juggernaut sees unexpected partnerships as key to its success. She has been married to Dave Gibbs since June 22, 2008. The swag box offers the brand a way to appeal to consumers by giving away exclusive items. Sonic Drive-In had worked with Goodby Silverstein & Partners for eight years and then hired Mother last fall to help them develop campaigns that would differentiate the brand in the marketplace, per Ad Age.. For more information, visit SonicDriveIn.com and InspireBrands.com. Who are the two guys in the car in the Sonic commercials? SONIC is part of the Inspire Brands family of restaurants. New Yorker Grosz, 39, has appeared on TV’s “The … to receive one of the boxes, while supplies last. Historically risk-averse marketers embraced causes from immigration to environmentalism under President Donald Trump. By signing up to receive a free box, consumers are also sharing some personal data that Sonic can use in the future to promote new products, offers and merchandise. Hershey bets on product mashups by weaving licensing into marketing, Philadelphia Cream Cheese mocks gaming consoles ahead of holidays, Old Spice looks to create world's longest-lasting white elephant game on social, CPG marketers roll the dice on new experiments amid data upheaval, Heineken crafts bottles and cans into holiday gifts, Frito-Lay unwraps online gift shop, brings back Anna Kendrick holiday ad, The Two Must-Have Pillars of Email Marketing for Retail Brands, Strategic Moves for the New E-Commerce Landscape, Protect Your Promotions and Attract Valuable Lifelong Customers With Identity Marketing. SONIC® Drive-In introduces today a new advertising campaign and brand identity. Sonic Commercial reviews: Terrible commercials. Horrible commercials. “Our new campaign shows everyone what we’ve heard from guests for years – SONIC is woven into their lives,” said Lori Abou Habib, SONIC’s chief marketing officer. report. Reese’s® is a trademark of Hershey’s group, used under license. "We want to broaden the aperture to show the whole of America — from the wacky to wonderful — and how our guests own their Sonic experience, because every way is the right way to Sonic,". The shift in tone reflects the incredible people, experience and food at SONIC and celebrates the everyday moments that happen in the car with friends and family, or by yourself. Guests can also order this delicious treat in classic SONIC Blast® form. Served by SONIC’s iconic Carhops, the restaurant’s expansive, award-winning menu offers unique, breakfast, lunch, dinner, snack and drink options for the whole family. you know it’s the Christmas season when they start airing this godawful commercial again. Dec 1 – Dec 3, 2020, SONIC Drive-In Puts Guests in the Driver’s Seat with New Advertising Campaign THIS IS HOW WE SONIC, Burger King flips Whoppers upside down for 'Stranger Things' tie-in, Sonic picks Mother as next creative agency of record. The Reese’s Overload Waffle Cone starts with a crunchy chocolate waffle cone layered with creamy peanut butter and SONIC’s 100% Real Ice Cream, all topped with a drizzle of even more peanut butter, Reese’s Peanut Butter Cups and Mini Reese’s Pieces candy. View Entire Discussion (6 Comments) More posts from the CommercialsIHate community. 173. share. to lure potential customers with free goods. "It's not that often you are asked to evolve a cultural icon, and even rarer that you are asked by truly lovely people,” said Joe Staples, executive creative director and partner at Mother Los Angeles. 512.542.2827 They are singers, songwriters, composers, and multi-instrumentalists who play guitar, banjo, fiddle, and mandolin.