Wendy's close up. What you probably didn’t know is that the founder of this popular fast food company paid $50 for this logo, which was originally drawn out on a napkin. Settle down conspiracists - nobody's out to steal you away from Mom's home-cooked meals. This logo’s subliminal message isn’t so hidden, but we still love it anyway! Wendy's unveiled a new logo for its restaurant chain four months ago but eagle-eyed diners are spotting a hidden message within the red-haired logo. The word was noticed by Brand New, the design blog, and by StockLogos, the commercial logo web site.. 254 Views. Hidden Message in Wendy’s Logo (No Ratings Yet) Loading... Share. Yeah, right. Wendy's. The “C” in the name is an artful chicken. The New Wendy's Logo Has A Dark Hidden Message. The design blog Stock Logos has suggested that Wendy’s new logo intentionally hid the word “MOM” in Wendy’s shirt collar, see post at “Hidden message in the new Wendy’s logo? From our Obsession. Evil corporate bastards. At the heart of today’s most successful and innovative companies is design. Email. Wendy's is claiming that the "MOM" in Wendy's collar is unintentional. Share. ” (July 13, 2013). Tweet. Posted on July 17, 2013. There’s a secret message hidden in the new Wendy’s logo. Share. Wendy’s later claimed the hidden message was unintentional. Chick-fil-A. by copyranter. Stock Logos suggests that the subliminal message takes advantage of men’s love for their mother’s cooking. Many had suspected that Wendy's new logo, released last year, contained the word "Mom" in the ruffles on the red-headed girl's shirt. Wendy's restaurants said on Monday that it had not purposely hidden a secret message in the shirt collar worn by their red-headed mascot. By Daniel June. Design. BuzzFeed Staff.